why the brand was created
The idea of creating a sustainable fashion brand is the result of a long experience in a fast fashion multinational. Knowing first-hand the logic of an international fast fashion company, the labour conditions in the producing countries, the offer of cheap garments for a throwaway consumption did not seem viable for our society and our environment.
So I learnt about sustainable fabrics, eco-friendly industrial processes, circularity, ecodesign… I looked for suppliers, social and local ateliers and I jump in the deep end. 7 years ago
Sustainability is a way to keep learning and improving.
That said, what I want most of all is to offer collections that make us fall in love, that transport us to the world we dream of, clothes that fit us well, because of its design, its apparent simplicity, its elegance, the quality of the fabrics. Fashion is aspirational, we want to combine aesthetics with sustainability and ethics.