why the brand was created
The idea of creating a sustainable fashion brand is the result of a long experience in a fast fashion multinational. Knowing first-hand the logic of an international fast fashion company, the labour conditions in the producing countries, the offer of cheap garments for a throwaway consumption did not seem viable for our society and our environment.
So I learnt about sustainable fabrics, eco-friendly industrial processes, circularity, ecodesign… I looked for suppliers, social and local ateliers and 8 years ago, I jumped into the deep end. That was 8 years ago and I am still very happy to have chosen that direction.
100% sustainability does not exist, it is in fact a process of continuous learning and improvement.
However, the most important thing is to offer collections that people love, clothes that move us to a dream world, pieces that feel good, because of its apparent simplicity, its elegance, the quality of the fabrics… Fashion is emotional, and that’s why our aim is to combine style with ecology and ethics.